Digital Advertising Techniques That Can Help Small Businesses
If you’re like most startup owners, you must have at least 2 clear goals in mind. The first one is to see a steady increase in your profits, and the second is to grow your company. Digital advertising is the most affordable way to achieve both.
Many white-label digital marketing techniques are used in online advertising. This article lists 3 of the most popular strategies. Read on to learn how you can execute them to benefit your business.
Social Media Campaigns
The leading social media sites, like Facebook, YouTube, Instagram, and Twitter, have seen a significant increase in users recently. Now, millions of people have accounts on these platforms.
As an entrepreneur, don’t miss the chance to reach out to this large audience. Set up a social media account for your business. For starters, you can post pictures and videos of your products regularly, and your customers can comment on them. This micro interaction between your company and clients is highly beneficial if you want to maximize your profits and expand.
You can also tap influencers. They’re people with a large number of followers on their social media accounts. You can collaborate with them and ask them to endorse your products. This strategy is proven to increase brand awareness dramatically.
This is perhaps the oldest type of digital marketing that has been used even before the 2000s when electronic mailing became popular. It involves sending a sequence of messages to multiple recipients. The content of the email is always relevant to your business, so it can be bargain deals, special promo offers, holiday or anniversary sales, or company newsletters.
If you’re trying to execute this strategy, be mindful of the time you send emails. Deliver your messages around these hours, when people usually check their PCs and mobile phones:
- 5AM to 7AM – The first thing a lot of people do upon waking up is check their phones for emails and notifications.
- 8AM to 10AM – Sending your messages around this time targets those who have desk jobs. They’ll be turning their PCs on and logging into their email accounts once they arrive at their offices.
- 12NN to 2PM – A lot of employees spend their lunch breaks sitting at the cafeteria and browsing through their phones.
- 8PM to 10PM – The last thing most people do before going to bed is check their phones for messages and emails.
This one is a little difficult to pull off since it involves making a website, publishing articles, and creating blogs. The content you post should be optimized by using keywords so you’ll rank high on the search engine results page.
You can get in touch with white label online marketing experts to create relevant content for your website. Aside from blogs and articles, they can also make infographics, photo albums, and videos.