When you are shopping for a new vehicle, you know this is going to be an investment. New cars, trucks, and SUVs cost thousands upon thousands of dollars. For a SUV that is good-looking, high-quality, and going to be a joy to drive for years to come, this is a valuable investment. For a truck that gets the tough job done well and looks good while doing it, it’s worth it. However, for a car that doesn’t hold up very well, it is not. How do you know beforehand whether you’ll be happy with the purchase you made? One way you can know for sure your new vehicle is going to drive and look good for many years is by the brand it is made by.
If you want a name brand with an award-winning history, you want a GMC! Buick has been making automobiles for well over 100 years. In 1902, Max Grabowsky sold his first truck to the American Garment Cleaning Company of Detroit. Later that year, the Grabowsky Motor Vehicle Company was reorganized as Rapid Motor Vehicle Company. By 1904, Rapid would turn out 75 trucks from a factory in Pontiac, Michigan. A few years later in 1908, General Motors founder William C. Durant began buying up Rapid’s stock and the company soon found itself being represented by GM’s sales force. GM was growing quickly and brought Rapid fully under the corporate umbrella in 1909. This was also the year that a Rapid truck made headlines by climbing to the top of Pike’s Peak mountain. The GMC logo, which stands for General Motors Truck Company, was first seen on trucks in 1912. History (and GMC) was made! Then in 1916, a GMC truck carrying a ton of Carnation canned milk went from Seattle, Washington to New York and back. Over the decades, GMC trucks got stronger, faster, and better looking. While some brands didn’t add SUVs to their lineups until the 2000’s, GMC had the Jimmy, which became the Yukon, all the way back in 1991. Talk about a trend setter!
GMC is more than a truck brand with a long history, though. GMC is still making great vehicles and still winning awards! This is why they have so many recent awards and accolades. These include:
(2020) J.D. Power performance award for the brand with the highest new car owner design and performance ratings after the first 90 days of ownership.
(2019) J.D. Power performance award for the brand with the highest new car owner design and performance ratings after the first 90 days of ownership.
(2018) J.D. Power performance award for the brand with the highest new car owner design and performance ratings after the first 90 days of ownership.
(2017) J.D. Power quality award to the brand who had the fewest problems reported by 100 car owners during the first 90 days of ownership.
You don’t rack up this many recent awards without doing a lot right! If you’re ready to see for yourself everything there is to love about this storied brand, it is time to visit the GMC dealership in Baton Rouge. When you’re there, you’ll see today’s top trucks and SUVs! Is the GMC Sierra truck right for you? Maybe one of the fantastic SUVs, like the GMC Yukon, is a better fit. Visit your nearest GMC dealership and decide for yourself!