Category Archive : Business

Digital Advertising Techniques That Can Help Small Businesses

If you’re like most startup owners, you must have at least 2 clear goals in mind. The first one is to see a steady increase in your profits, and the second is to grow your company. Digital advertising is the most affordable way to achieve both.

Many white-label digital marketing techniques are used in online advertising. This article lists 3 of the most popular strategies. Read on to learn how you can execute them to benefit your business.

Social Media Campaigns

The leading social media sites, like Facebook, YouTube, Instagram, and Twitter, have seen a significant increase in users recently. Now, millions of people have accounts on these platforms.

As an entrepreneur, don’t miss the chance to reach out to this large audience. Set up a social media account for your business. For starters, you can post pictures and videos of your products regularly, and your customers can comment on them. This micro interaction between your company and clients is highly beneficial if you want to maximize your profits and expand.

You can also tap influencers. They’re people with a large number of followers on their social media accounts. You can collaborate with them and ask them to endorse your products. This strategy is proven to increase brand awareness dramatically.

Email Blasts

This is perhaps the oldest type of digital marketing that has been used even before the 2000s when electronic mailing became popular. It involves sending a sequence of messages to multiple recipients. The content of the email is always relevant to your business, so it can be bargain deals, special promo offers, holiday or anniversary sales, or company newsletters.

If you’re trying to execute this strategy, be mindful of the time you send emails. Deliver your messages around these hours, when people usually check their PCs and mobile phones:

  • 5AM to 7AM – The first thing a lot of people do upon waking up is check their phones for emails and notifications.
  • 8AM to 10AM – Sending your messages around this time targets those who have desk jobs. They’ll be turning their PCs on and logging into their email accounts once they arrive at their offices.
  • 12NN to 2PM – A lot of employees spend their lunch breaks sitting at the cafeteria and browsing through their phones.
  • 8PM to 10PM – The last thing most people do before going to bed is check their phones for messages and emails.

Content Marketing

This one is a little difficult to pull off since it involves making a website, publishing articles, and creating blogs. The content you post should be optimized by using keywords so you’ll rank high on the search engine results page.

You can get in touch with white label online marketing experts to create relevant content for your website. Aside from blogs and articles, they can also make infographics, photo albums, and videos.

How to Solve Common Problems Related to Insolvency Business?

Any business can face common types of insolvency problems that may include finance, negotiation of time to pay creditors, and more. So, how should a business deal with such kind of situation? In this article, we will talk about the common types of insolvency issues and ways to rescue a business under such circumstances.

Issues related to Cash-Flow

A poor cash-flow is one of the important issues of insolvency. In such a situation, a business will need to move away from it, and come up with efficient strategies to revamp it The Insolvency Experts are licensed, and low-cost company liquidation specialists based in Australia.

It is a trusted agency that properly examines your business and shows you how your business situation can be improved. It will perform a detailed analysis and provide a series of steps that need to be taken.

Delayed Payments

Another important problem is getting delayed payments. Management of invoices can be difficult especially in cases when you do not have adequate staff to provide much-needed assistance.

Solution

If you are facing the above issues, then here are a few action steps that would solve these issues.

  • Advise on the debt rearrangement of the business and negotiate with creditors
  • Advise on the recent methods to enhance the circulation of cash from due finance invoices
  • Advice on staffing levels and get the best value from staff
  • Advice on outsourcing critical areas of the business and ways to fund it
  • Raise finance with the help of company assets
  • Disputes related to director and shareholder

Creditor Negotiations

Debtors who are paying late or fail to pay can have a drastic impact on the ability of the business to its creditors. You need to pacify angrily, and frustrated creditors and recognize a payment strategy that all parties can agree with.

Failed HMRC Time for making payment for Arrangement

HMRC will want businesses to pay within a year and won’t take any failed payment lightly. It is thus required for a business to obtain professional input before it commits to a payment plan. Due to this pressurized situation, business owners conform to an offer that they can’t deliver.

The major mistake they make when agreeing to payment strategy with HMRC is failing to consider ongoing taxes when due. In such a case, mediation by an experienced HMRC will be helpful. They have loads of knowledge, and experience and success with HMRC where proposals have been rejected in the past.

Close the Petition

Any director who receives a winding-up petition or threat of this petition needs to quickly act upon it. If businesses ignore it and continue to trade then it can make the situation all the more troublesome.

Support by an experienced HMRC has a remarkable track record of success. As it involves the mandatory liquidation of a limited firm, it doesn’t impact sole traders.

Conclusion

These are some of the best rescue options designed for an insolvent business. The sooner you implement these solutions in your business, the quicker you will save your business from damage.