Category Archive : Business

5 Features to Look for in an Email Hosting Service

While social media platforms are commonly used for communication in the digital realm, email remains a top medium for businesses to connect and engage with their clients. Through it, they can manage their customers’ transactions as well as their feedback and concerns. The application also allows them to send offers and ads for their marketing campaigns.

Getting an email hosting service can place you at a great advantage. By using a private server and personalized domain, you have better control over the transactions and boost your business credibility and branding.

When you check out your options, see if they have the right features to select the best service. It should have the following:

Fax-to-Email

This service allows you to ditch the physical fax equipment. You can use your copier to scan documents and send them to existing fax numbers. You can also receive them via email. A fax-to-email reseller will give you multiple numbers for your business and port in your existing numbers.

Security Tools

The contents on your server should be kept confidential at all times, so the hosting service should offer top-notch security tools for maximum protection. Get one that has anti-malware and spam filters to prevent hacking and data breaches. Also, check if it’s certified by third-party quality control organizations to ensure compliance with legal and industry regulations.

User-Friendly Interface

One reason for getting a hosting service is to gain access to advanced features. You shouldn’t have problems performing administrative tasks with the server you’re provided with. Navigating it should be easy, and if you experience technical glitches, a helpdesk must be readily available.

Storage and Archiving Functions

Today, emails are popularly used for collaboration within an organization. Through them, team members update one another with their tasks or progress on a particular project. It’s good to have a server that has a large capacity for storage. It allows users to send files of different types and sizes.

Having archiving functions is ideal, too. They let you move old files into a secure place to back them up and keep the interface clutter-free.

Scalable Design

You want a server that’s accessible on various devices, whether you’re using a phone, tablet, laptop, or desktop. This allows you to review an important message promptly or notify your team right away of an unplanned meeting later.

Check if the hosting service provides a scalable interface, and see if its crucial functions are available across various platforms. This way, you don’t have to switch to another device if you simply wish to upload a file or organize your folders.

These 5 features should be part of your checklist when you’re looking for providers. If they’re all crossed off, you’ve found a reliable white-label email hosting service.

What Is The Impact Of Website Security On The SEO Rankings

Besides the selection of the right keywords, high-quality and unique content, intuitive navigation, security is also one of the most important aspects of a good website. It is a significant feature that is responsible to increase the website rankings on the search engine results page.

In this article, we will know about the effect of website security on SEO rankings.

Why is security so important for a business website?

Security is one of the important features to rank a website on the search engine results page. Google prioritizes a website that is protected and secured by the Https protocol. It is not interested in sending an online audience to an unsecured site.

Also, it has been announced that the websites that are still using Http protocol and have not migrated to Https protocol, will be banned soon.  To prevent your website from disqualified, it is important to make necessary arrangements to make your website secure and protected.

As Google rankings are vital to determine the level of traffic that your website gets, making your website truly SEO compliant implies making it well-protected as well. Aiad is a popular and trusted SEO Sydney that provides superior-quality and affordable SEO services to its clients. Their services are tailored to meet the specific needs of the business to provide them high conversion rate.

How Your Site Can Be Hacked Via SEO Due To Poor Security Measures?

Websites that do not have proper security measures are an easy target for hackers. They use SEO as a way to hack those websites. This is done by adding links to the website that has malicious content in them.

So, when users click on those links, their security gets compromised. The result is a lower rank on Google or even getting eliminated from the search engine results page for the protection of users.

The users that click on malicious links are targeted to scam websites and asks them for personal information.

Another way how hackers can target less secure websites via SEO is by the way of backlinks. Do not accept backlinks if it comes from the malicious source as it can lead to a Google penalty and damage your SEO efforts. Hackers send excessive backlinks to your website from mistrustful sources to weaken your SEO and make it less reliable in the eyes of Google.

Ways to protect your website from Hackers

Luckily, there are ways by which you can secure your website and create a protective shield to prevent it from getting hacked. Here are some of the ways by which you can do it.

  • Locate a Secure Web Host to get protection against malware and a backup for the data.
  • Use strong passwords to avoid hackers from guessing it. Make it complex and difficult to predict.
  • Make a backup of the website so that if it gets hacked, then you can restore it from the backup. Also, change your login information to prevent it from getting hacked again. It will help in reducing SEO damage.

Conclusion

Website security is one of the most overlooked features when implementing SEO for your business. Now that you have known about its significance on your overall SEO rankings, make sure you implement the best security features and improve SEO rankings of your website.

Digital Advertising Techniques That Can Help Small Businesses

If you’re like most startup owners, you must have at least 2 clear goals in mind. The first one is to see a steady increase in your profits, and the second is to grow your company. Digital advertising is the most affordable way to achieve both.

Many white-label digital marketing techniques are used in online advertising. This article lists 3 of the most popular strategies. Read on to learn how you can execute them to benefit your business.

Social Media Campaigns

The leading social media sites, like Facebook, YouTube, Instagram, and Twitter, have seen a significant increase in users recently. Now, millions of people have accounts on these platforms.

As an entrepreneur, don’t miss the chance to reach out to this large audience. Set up a social media account for your business. For starters, you can post pictures and videos of your products regularly, and your customers can comment on them. This micro interaction between your company and clients is highly beneficial if you want to maximize your profits and expand.

You can also tap influencers. They’re people with a large number of followers on their social media accounts. You can collaborate with them and ask them to endorse your products. This strategy is proven to increase brand awareness dramatically.

Email Blasts

This is perhaps the oldest type of digital marketing that has been used even before the 2000s when electronic mailing became popular. It involves sending a sequence of messages to multiple recipients. The content of the email is always relevant to your business, so it can be bargain deals, special promo offers, holiday or anniversary sales, or company newsletters.

If you’re trying to execute this strategy, be mindful of the time you send emails. Deliver your messages around these hours, when people usually check their PCs and mobile phones:

  • 5AM to 7AM – The first thing a lot of people do upon waking up is check their phones for emails and notifications.
  • 8AM to 10AM – Sending your messages around this time targets those who have desk jobs. They’ll be turning their PCs on and logging into their email accounts once they arrive at their offices.
  • 12NN to 2PM – A lot of employees spend their lunch breaks sitting at the cafeteria and browsing through their phones.
  • 8PM to 10PM – The last thing most people do before going to bed is check their phones for messages and emails.

Content Marketing

This one is a little difficult to pull off since it involves making a website, publishing articles, and creating blogs. The content you post should be optimized by using keywords so you’ll rank high on the search engine results page.

You can get in touch with white label online marketing experts to create relevant content for your website. Aside from blogs and articles, they can also make infographics, photo albums, and videos.

How to Solve Common Problems Related to Insolvency Business?

Any business can face common types of insolvency problems that may include finance, negotiation of time to pay creditors, and more. So, how should a business deal with such kind of situation? In this article, we will talk about the common types of insolvency issues and ways to rescue a business under such circumstances.

Issues related to Cash-Flow

A poor cash-flow is one of the important issues of insolvency. In such a situation, a business will need to move away from it, and come up with efficient strategies to revamp it The Insolvency Experts are licensed, and low-cost company liquidation specialists based in Australia.

It is a trusted agency that properly examines your business and shows you how your business situation can be improved. It will perform a detailed analysis and provide a series of steps that need to be taken.

Delayed Payments

Another important problem is getting delayed payments. Management of invoices can be difficult especially in cases when you do not have adequate staff to provide much-needed assistance.

Solution

If you are facing the above issues, then here are a few action steps that would solve these issues.

  • Advise on the debt rearrangement of the business and negotiate with creditors
  • Advise on the recent methods to enhance the circulation of cash from due finance invoices
  • Advice on staffing levels and get the best value from staff
  • Advice on outsourcing critical areas of the business and ways to fund it
  • Raise finance with the help of company assets
  • Disputes related to director and shareholder

Creditor Negotiations

Debtors who are paying late or fail to pay can have a drastic impact on the ability of the business to its creditors. You need to pacify angrily, and frustrated creditors and recognize a payment strategy that all parties can agree with.

Failed HMRC Time for making payment for Arrangement

HMRC will want businesses to pay within a year and won’t take any failed payment lightly. It is thus required for a business to obtain professional input before it commits to a payment plan. Due to this pressurized situation, business owners conform to an offer that they can’t deliver.

The major mistake they make when agreeing to payment strategy with HMRC is failing to consider ongoing taxes when due. In such a case, mediation by an experienced HMRC will be helpful. They have loads of knowledge, and experience and success with HMRC where proposals have been rejected in the past.

Close the Petition

Any director who receives a winding-up petition or threat of this petition needs to quickly act upon it. If businesses ignore it and continue to trade then it can make the situation all the more troublesome.

Support by an experienced HMRC has a remarkable track record of success. As it involves the mandatory liquidation of a limited firm, it doesn’t impact sole traders.

Conclusion

These are some of the best rescue options designed for an insolvent business. The sooner you implement these solutions in your business, the quicker you will save your business from damage.