Besides the selection of the right keywords, high-quality and unique content, intuitive navigation, security is also one of the most important aspects of a good website. It is a significant feature that is responsible to increase the website rankings on the search engine results page.
In this article, we will know about the effect of website security on SEO rankings.
Why is security so important for a business website?
Security is one of the important features to rank a website on the search engine results page. Google prioritizes a website that is protected and secured by the Https protocol. It is not interested in sending an online audience to an unsecured site.
Also, it has been announced that the websites that are still using Http protocol and have not migrated to Https protocol, will be banned soon. To prevent your website from disqualified, it is important to make necessary arrangements to make your website secure and protected.
As Google rankings are vital to determine the level of traffic that your website gets, making your website truly SEO compliant implies making it well-protected as well. Aiad is a popular and trusted SEO Sydney that provides superior-quality and affordable SEO services to its clients. Their services are tailored to meet the specific needs of the business to provide them high conversion rate.
How Your Site Can Be Hacked Via SEO Due To Poor Security Measures?
Websites that do not have proper security measures are an easy target for hackers. They use SEO as a way to hack those websites. This is done by adding links to the website that has malicious content in them.
So, when users click on those links, their security gets compromised. The result is a lower rank on Google or even getting eliminated from the search engine results page for the protection of users.
The users that click on malicious links are targeted to scam websites and asks them for personal information.
Another way how hackers can target less secure websites via SEO is by the way of backlinks. Do not accept backlinks if it comes from the malicious source as it can lead to a Google penalty and damage your SEO efforts. Hackers send excessive backlinks to your website from mistrustful sources to weaken your SEO and make it less reliable in the eyes of Google.
Ways to protect your website from Hackers
Luckily, there are ways by which you can secure your website and create a protective shield to prevent it from getting hacked. Here are some of the ways by which you can do it.
- Locate a Secure Web Host to get protection against malware and a backup for the data.
- Use strong passwords to avoid hackers from guessing it. Make it complex and difficult to predict.
- Make a backup of the website so that if it gets hacked, then you can restore it from the backup. Also, change your login information to prevent it from getting hacked again. It will help in reducing SEO damage.
Website security is one of the most overlooked features when implementing SEO for your business. Now that you have known about its significance on your overall SEO rankings, make sure you implement the best security features and improve SEO rankings of your website.