To keep a commercial establishment’s front entrance clean, safe, and professional-looking, custom shape logo mats are necessary. It is a good idea to have a personal or business logo displayed on the entrance mats as people enter your facility because this is an excellent strategy for reaching out to potential clients with a sales message. Thus, custom logo mats are a cost-effective technique to simultaneously achieve two important objectives: making a building safer and increasing ongoing marketing and advertising campaigns.
It’s not difficult to customize an entry doormat, but there are a few designs and aesthetic principles you should keep in mind as you work. With just a little effort up front, your company may start producing gorgeous custom shape logo mats that are clear, crisp, and good at connecting with clients who visit your location. Here are some suggestions for how to set up a logo mat:
Remove As Much As You Can From Your Home
In general, the complexity of the design will result in a proportionate reduction in the logo mat’s effectiveness. There are two types of reasons why it’s important to keep things simple. Starting, designs that are kept simple and uncomplicated are much easier to understand. The fact that the pattern will be printed on a floor mat is the second factor that needs to be taken into account. People could only have a brief opportunity to quickly scan the pattern, message, or brand because they will be stepping over the mat. An essential step in developing a mat that will represent your company’s message is choosing an understandable logo or image and a color scheme that stands out.
Make Certain You Select The Proper Orientation
You must decide whether you want the pattern to be in the landscape or portrait orientation when you buy a doormat with a custom design. You should first think about how the logo will be used in your organization before choosing which way it should face on the mat. The mat should be oriented in the landscape position if it will be placed horizontally across an entranceway. Choose the portrait orientation rather than the landscape orientation if you want the custom logo mat to face inside from an entranceway. Additionally, by doing this, the logo will be presented in the proper orientation and be readable.
Consider Looking For Inspiration In Some Of The Most Recent Advertisements
You are not required to limit yourself to a single phrase or an antiquated interpretation of your company’s logo when coming up with a design for the style of your individualized logo mat. You can get inspiration for the design of your brand-new logo mats by looking at other types of marketing collateral, such as business cards and corporate websites.
Select From A Range Of Colors
It is best to stick as closely as possible to the company’s existing color scheme. When the colors of the logo mats are coordinated with the colors of the existing logo, staff uniforms, or another facility decor, a level of uniformity is achieved that makes it easier for consumers to associate the emblem on the mat with your company. The use of complementary colors can achieve this. Additionally, it’s crucial to use colors that will make it simple to differentiate your company’s logo from the mat’s surface. Use a lighter background if the majority of the colors in your design or logo are dark. On the other hand, if the design or logo is composed of lighter colors, go with a dark background because it will contrast well with the darker colors.